a quote from Chris Creek

 

We also bought other software packages, such as Bryce, Carrara, and Hexagon. I kid you not that in every conversation we had before purchasing one of these software packages, someone would say "Do you want these to end up in the hands of Curious Labs?" So a portion of the benefit to the purchase was to not let Curious Labs (or whoever owned Poser at the time) get an advantage. Again, I get it. That's how business works; gain an advantage and try to keep it. But it also means keeping those packages developing, and putting money and resources into them to keep them viable. It was a big, big challenge to grow each one of those products.

 

http://hivewire3d.com/forum/forum/discussion-forums/it-s-about-the-art/contributing-artist-spotlight/162457-behind-the-curtain-christopher-creek-spotlight-interview/page5