While I can understand that you don't want PRIME members taking another 50% off an item's PRIME price, why can't a person who is NOT A PRIME MEMBER use the 50% off coupon on the normal/full price of a PRIME item? Exp: Nuala for Gen3 is a PRIME item. It's regular price is $12.50. Why wouldn't the STORE accept the Cyber Monday coupon and apply it to the $12.50 FULL price? Is this a STORE bug or a penalty for not being a PRIME member? Thanks for your reply!