It is so nice to get a coupon to reduce the price of an item..... but, it is not much use if it doesn't even reduce the full price to at least 50% off. Vendors that have a sale of 50% or more off are great, and if you wait long enough almost every vendor will have a sale for that kind of reduction. Vendors like Anargord and others, are fantastic, with larger discounts, and high quality. And I have been spoiled with great sales here and "elsewhere." I am at the point where I will not buy unless an item is at least 50% off, and I suspect that is true for many other shoppers here. So really, what is the point of a coupon, even at 40% off, if it can't be used with sale items........... ?

And a Prime item of less than 50% off? There is no sense in this for a shopper.

Could we have a rethinking of this please.