------------------------ Article ------------------------- Tuesday, December 14, 1999 08:12 AM CARPINTERIA, Calif.--(BUSINESS WIRE)--Dec. 14, 1999-- MetaCreations Corp. (Nasdaq:MCRE) today announced that it is moving to one strategic objective, which is to focus solely on e-commerce visualization solutions for the World Wide Web. MetaCreations' e-commerce visualization business is centered on the Company's industry-leading, patented MetaStream technology, specifically for the streaming and display of interactive 3D virtual product presentation over the Web. The MetaStream 3D streaming technologies are initially being focused on virtual product merchandising for hard goods, such as electronics, apparel, housewares, sporting goods, among others. Forrester Research has stated that these markets are some of the largest and fastest-growing segments of e-commerce, growing from $6 billion in 1999 to $45 billion in 2003. In addition, industry analysts such as Forrester, CNET and Jupiter Communications have recognized MetaStream as the leading visualization technology for interactive product merchandising on the Web. The MetaCreations Board of Directors is enthused about the progress being made by MetaStream.com, MetaCreations' initiative for the delivery of e-commerce visualization solutions. The Company believes that its growth prospects in e-commerce visualization are very substantial. However, the Company no longer sees the professional graphics business as offering growth as compared to its e-commerce visualization opportunities.

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