Honey Nut Cheerios Spaceship by Glazy

3D Studio Max • Film/TV • posted on May 04, 2008

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Description

This is a Spaceship and Launch Pad that I built last November for a Honey Nut Cheerios commercial. The client asked for a "near future" looking rocket for the advert, they liked the European 'Ariane 5' style of ship and gantry over the 'US/Nasa' style of craft, so using reference pics found online I built a ship and added more of a shuttle type front as 'Ariane' is only really a payload carrier and not a manned ship. I knew from the beginning that the shot would be locked off, so the gantry was pretty much just built to what the camera seen. The ship however was built in full. The final shot required a large moon and steam to be added to the shot. I provided 4 seconds worth of animation which included flashing orange warning lights and spinning radar dish, and the studio provided the moon and steam elements to the final shot. The spaceship shot opens the 30 commercial, and is only 27 frames in length, seems an awful lot of work for something that pops by so quickly but it does it's job of establishing the location of the piece.From what I gather the advert isn't getting shown here in the UK, but is showing in various European countries.