Hratch Israelian, born in Armenia, 1956.
He pioneered this Painting Process in 1972.
Hratch lives and works in Los Angeles since 1980
 
This new painting process is a replica of technologies developed by the Industrial Revolution. Why Industrial revolution? Because the new shapes and surfaces, that came out of the Industrial Revolution, have composed the cultural landscape of the 20th century. And the entire cultural landscape of the 20th century can leave its fingerprints through this painting process.
The 20th century began with technological transformations, which sparked the spirit of modernity. While the modern painting exploring how to align itself with the dynamics of it’s time, the painting process remained technically unexplored, throughout the century.
We have to go back 600 years, to find the last technical innovations, in the history of painting. Back then, at the absence of camera and electronic communication, ‘painting was the main generator of social symbols’. People sow broader world through painting and they also learned how to live in it, by adopting new ideas and values.
Today mass media achieves more, with more advance tools. It’s armed with cameras and computers. The practical potentials of these tools generated universal efforts and resources, in their past 160 years of development.
Parallel to their practical use, cameras and computers created their own masterpieces of art.
Guided by these same economic and aesthetic principals, can we reinvent the painting process? If yes, how to use our hands and the sticky paint, to compete with magical technologies of our time? Let say, we succeed, can painting regain its old power by this?
This humble painting process, controlled by hands, with the use of same paint, can produce and synthesize, great production speed, extremely low cost, unlimited size, and high quality, that cameras and computers have not yet produced in there ultimate visual images.