Third lot for auction - Dad's wartime designs for Food Facts. by A_Sunbeam
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Description
Picture shows Dad's first sketch for the Ministry of Food's "Food Facts" adverts, also some of the finished printer's proofs (one dated 1946).
He worked on these untilled called-up, and then continued with them after getting demobbed.
Auctioneer's preliminary entry:
"[ Eric Ferguson] A collection of original wartime and post-war
graphic designs, "Food Facts" leaflets, etc, together with a signed
Jennifer Davies, "The Wartime Kitchen and Garden: The Home
Front 1939-45", BBC Books, 1993 [Eric Ferguson was a young
designer for Mather and Crowther, working to improve the Ministry
of Food's advertising, part of Lord Woolton's, then Minister of
Food, efforts to give the public facts in the form of recipes, rather
than using traditional propaganda methods to enforce rationing.
Following a meeting with no resolution, he came up with 'Food
Facts', pitching it at the next meeting to supportive reception. He
initialy produced twelve weeks worth of designs before being
called up for national service, creating a further eighteen months
worth after being discharged. 'Food Facts' ended in the 1950s,
ironically under a different agency, J. Walter Thompson, which
Ferguson ended up working for after he left Mather and Crowther]"
Same auctioneer and date.
Comments (8)
Tracesl
cool
rayag
stunning history !
KarmaSong
Nice concept and render.
varasah
Very cool and very nice history behind the designing of these items. Must be awesome to have an artist / designer dad. I wished I have other family members in the same field as me; it gets rather lonely sometimes.
eekdog
cool ad history.
A_Sunbeam Online Now!
Auctioned over 3 days this week, Thurs to Sat.
APlusDesign
Love seeing the works in progress as well as the finals!
A_Sunbeam Online Now!
Didn't sell. Nobody interested!