Tue, Nov 5, 4:43 PM CST

Third lot for auction - Dad's wartime designs for Food Facts.

2D Historical posted on Oct 26, 2024
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Description


Picture shows Dad's first sketch for the Ministry of Food's "Food Facts" adverts, also some of the finished printer's proofs (one dated 1946). He worked on these untilled called-up, and then continued with them after getting demobbed. Auctioneer's preliminary entry: "[ Eric Ferguson] A collection of original wartime and post-war graphic designs, "Food Facts" leaflets, etc, together with a signed Jennifer Davies, "The Wartime Kitchen and Garden: The Home Front 1939-45", BBC Books, 1993 [Eric Ferguson was a young designer for Mather and Crowther, working to improve the Ministry of Food's advertising, part of Lord Woolton's, then Minister of Food, efforts to give the public facts in the form of recipes, rather than using traditional propaganda methods to enforce rationing. Following a meeting with no resolution, he came up with 'Food Facts', pitching it at the next meeting to supportive reception. He initialy produced twelve weeks worth of designs before being called up for national service, creating a further eighteen months worth after being discharged. 'Food Facts' ended in the 1950s, ironically under a different agency, J. Walter Thompson, which Ferguson ended up working for after he left Mather and Crowther]" Same auctioneer and date.

Comments (6)


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Tracesl

5:20AM | Sat, 26 October 2024

cool

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rayag

10:03AM | Sun, 27 October 2024

stunning history !

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KarmaSong Online Now!

3:20PM | Sun, 27 October 2024

Nice concept and render.

varasah Online Now!

11:31AM | Mon, 28 October 2024

Very cool and very nice history behind the designing of these items. Must be awesome to have an artist / designer dad. I wished I have other family members in the same field as me; it gets rather lonely sometimes.

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eekdog Online Now!

9:59AM | Tue, 29 October 2024

cool ad history.

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A_Sunbeam

3:45PM | Mon, 04 November 2024

Auctioned over 3 days this week, Thurs to Sat.


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