This is what I do for a living (am I lucky or what). Still learning, but this is the result of using Illustrator, Photoshop, UV Mapper and Carrara (the vertex modeller) to make the texture, bump and highlight map, deform a plane that already has UV coordinates and do some post work to create more articulate wrinkles. I had to change the line-up of the soccer clubs, but that went rather fast because I only had to change two layers in the un-deformed texture document in Photoshop and rerender. The end result will be a display that is 70 cm wide, but Carrara handles it nicely. This assignment alone would pay back the upgrade price, maybe it helps some people decide to get Carrara 3 too. The reactions from client side were great.