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Poser - OFFICIAL F.A.Q (Last Updated: 2024 Nov 21 6:06 am)



Subject: Vote of thanksto eFrontier


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Rondino ( ) posted Wed, 17 January 2007 at 8:36 AM · edited Wed, 17 January 2007 at 8:38 AM

Its not that I have any sort of deep rooted hatred of pornography, although I don't condone it.
   
I am saying marketing and branding is not always rational.  We can talk about whether people are rational or correct for thinking this or that but it is really irrelevant in the realm of public opinion.  There may in fact have been some really interesting articles written in Playboy.  But because of the stigma of being a porn mag it will have a severely restricted market.  My mother in law loves reading interesting articles, but I'd be an idiot to give a copy of playboy to her for a gift.   Nor woudl I recomend you put the magazine out in the lobby of your insurance agency or doctor's office.

 Smart marketers don't try to argue with public perception (unless they absolutely must) they try to adjust to public perception.  If showing off your software at a porn expo will cause people to look at your software as a smut tool, and it will, don't do it.  Yes even if that perception is misguided. 

Microsoft was probably not there showing how you can use internet explorer to find pornography.  If they were it would be very stupid for at least 2 reasons that also apply to poser.

1)The use of the software for porn is obvious anyway.  (With poser its not like you need to remind men that 3d images of women, like other images of women, can be arousing. ) 

2)They don't want people equating using thier program with using pornography. 

I think the same should apply to e-frontier.  Appearantly they disagree. Oh well. 


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