Hi guys,

I have a small favour to ask. If you have the time can you let me know what would YOU  type in to a search engine if you required a company that sold silver jewellery online? What do you think would be your top 3 search terms? 

I'm trying to get an unbiased response so that I can help optimise my partners jewellery site. Any help would be great and much appreciated.

Thanks in advance.

I don't think I would be looking for "just" a company that sold silver jewelry online.  I would be looking for a specific piece probably.   ie: silver rings or silver bracelet etc.

If I were looking for just a company...ie: a gift for someone.....My main concern would be affordable pricing or quality.

Some search words might be: affordable and quality, also service.

Thank you for taking the time to help out, I appreciate it.

I would try these specific sites:

hsn.com
qvc.com

They have gobs of jewerly at good quality and are reputable in case any problems arise.

Thanks for the help, but what I really want to know is what search terms people use to find jewellery online rather than specific shops/stores.

Well, if I could only enter three search items, it's pretty easy: silver+jewellery+buy.

I did this and got a zillion hits for buying silver jewellery online.
I agree with AnnieD though that I'd probably be looking for a more specific piece, in which case it would be silver+[piece type]+buy.

I think what he wants is to find out how ppl enter search info so he can use the best tags for search words to direct them to his site for silver jewelry...or at least put the site in the first 10 or so links that come up on Google.

Attached Link: Silver Jewellery from Oishii - Silver Jewellery & Gifts By Mail

I don't buy things like jewellery on line but if I were to search I would look for specific items such as

bracelet silver jewellery
ring silver jewellery
necklace silver jewellery

I suggest you take into account the various spellings such as:

jewels
jewelry
jewellery

And I would also suggest you add the term:

sterling

**I took a peek at a couple pages of the rings you have there. Lovely work. I so love silver anything.

If you're overhauling the site, may I make a suggestion? Perhaps you could also incude the price converted to dollars? There were a couple there I was interested in, but I don't know the difference between pounds ( I think it was the symbol for pounds) and dollars.

Oh...to answer the question  posed....

Silver jewelry
Silver bracelet
Silver ring
Etc.**

Nice work on the site. The products look lovely.

If I was looking for something specific, I'd probably google "Amethyst earrings" or "silver rings". If I wanted something more general I'd probably look for "jewellery gift ideas".

One piece of advice I would give is that the "splash" pages for each of the sections just doesn't exist as far as the search engines are concerned. There's no alt tag, even, on the image. And as a consumer, I find it quite confusing. The images are lovely and very stylish, but I'm kind of "well where are the products then" - especially on the necklace splash page, where the red text is very hard to read. I'd consider using that splash page to show one or two bestsellers from those categories, and then add some keyword-rich text so the page. (So make the splash image a background to a table cell.) On some of them you might need to add a semi-opaque panel so the text is easily readable.

Also for optimising, not sure what commerce solution you're using, but oscommerce and ZenCart both have add-ons (free) which will change the urls of the products to something more meanginful. So instead of
http://www.oishii-jewellery.co.uk/proddetail.asp?prod=CHN101
you get
http://www.oishii-jewellery.co.uk/proddetail.asp?prod=silver-ice-necklace
which gets picked up by the engines and adds to the google rank.

Thank you very much for all the info so far guys. We really appreciate it, it's being really helpful.