I have been going through all 16 pages of prime content and there are mutiplr items that are not prime items.  It is always the first 3 on top of each page.  This is what I got this morning so far and it has been changing.

Panacea

SAV Dragon Lady Hair

FW Mario for Michael 4 / M 4

FW Karissa for Victoria 4.2 / V 4

MRL Sirena (listed twice)

i13 OVERHAUL for V4 (listed 4 times)

Addictive Dragon Lady and BONUS (listed 4 times)

Crossroads For CrossKini

Elixir (listed 3 times)

Fresh Fruit for Flora Fairy Outfit for Mavka (listed twice)

SV7 Fantasy Bazaar - Wicked Bundle (listed 3 times)

Ship Elements A1 by 3-D-C

SASE Kaida V4 & Genesis (listed 3 times)

VH Vanilla (listed 4 times)

PS-Jacinthe for V4 (listed 3 times)

SAV Dragon Lady Outfit (listed 5 times)

FW Ellette for Victoria 4.2 / V 4 and Genesis (Listed 4 times)

FiddleFaddle's Sci-fi Shaders (listed twice)

I think there is about 14 pages of prime items and not 16.  Please fix because this has become confusing and not professional

Dolores

The first 3 items on every page now, are "Featured Items."  Even on the Prime page.

Honestly, I find it incredibly annoying.  If I want to see Featured Items, I will click on that link.

Actually they are 'Sponsored Items'.

Some dimwit of Rendo's marketing department obviously thought it a good idea to annoy customers with this nonsense. I don't even know who the sponsor is.

I have not renewed my Prime Membership to be harassed by bad advertisement.

I agree - it's VERY annoying to have those on the top of the Prime page. 

Quote - Actually they are 'Sponsored Items'.

Some dimwit of Rendo's marketing department obviously thought it a good idea to annoy customers with this nonsense. I don't even know who the sponsor is.

I have not renewed my Prime Membership to be harassed by bad advertisement.

The "Sponsor" is the vendor ;-)