Attached Link: Building 3D with Ikea

But the real turning point for us was when, in 2009, they called us and said, “You have to stop using CG. I’ve got 200 product images and they’re just terrible. You guys need to practise more.” So we looked at all the images they said weren’t good enough and the two or three they said were great, and the ones they didn’t like were photography and the good ones were all CG! Now, we only talk about a good or a bad image -  not  what technique created it.”

Thanks for the link. I'm not that surprised, but it's well done. The main job always is in the details, especially to make enough non-relevant mess on the table, on the floor, etcetera.

Edit: perhaps we can get the physical thing out of our 3D printers then...

I guess it's not surprising, more than half of the food and product ads we see on TV now are fully CGI.

"I guess it's not surprising, more than half of the food and product ads we see on TV now are fully CGI."

Especially Automobile adverts

a lot of people have no idea what CGI can do.

Quote - I guess it's not surprising, more than half of the food and product ads we see on TV now are fully CGI.

Even before CG, product shots didn't always show the real thing. My sister worked for a photographer in the '80s and told me that when they did ice-cream product shoots they never used actual ice-cream because it melted too fast under the lights. Instead they used fancy stuff made with mashed potato or something. CG makes a lot more sense than jumping through those sort of hoops.

I think more and more people are aware of how much advertizing uses CG, I do architectural visuals and some product development visuals for a living and I've noticed how much more 'educated' (in terms of what is possible) and demanding my clients are becoming. It's a good thing. Now if their budgets were growing as fast as their expectations...