These days, I see a general trend in big food/drink corporations: they all create different sorts of activities that go well with thier product. Like wind surf and drink a Pepsi to quench your thirst. Or go scuba diving and eat from Taco Bell. In Europe we don't do much wind surfing or scuba diving. But we are crazy about soccer. So, soccer oriented activities were tailored by the overworked and torn-from-reality PR managers. These days Coca Cola has opened an Internet blog for all soccer fans. We can all write there how we celebrated and suffered for our team and, of course, drank Coca Cola. You never know what really hits you, because the link for the blog page simply says: "Have you ever cried for your team?" Ladies and gentlemen of the jury, I admit my guilt: I cried for my team. There were days, some years ago, when Dinamo Bucharest was struggling to stay in the first league, with a coach everyone hated and who wouldn't resign, with a club president that embezzled funds, as I said, there were days when I downright wished I didn't care for soccer. There were cold, rainy days, wen I sat on the seat, long after the match was over, with the taste of defeat in my mouth and a wet face -from the rain drops and from the tears. There were days when I cried for joy, days of victory and triumph. Days when we won Romania Cup, days when we were leaders in the first league, days when we beat great teams like the Benfica Lisboa in the UEFA Cup. But never have I drunk Coca Cola after any of these days. Associating a soft drink with soccer is like serving shish-kebab at the Grand Opera Ball dinner: it just doesn't fit! When you think soccer, you think beer. If you ain't of legal drinking age then you get non-alcohol beer, or sneak a bottle when dad's not watching. Teetotalers are quite unfamiliar with the world of soccer, so no need for reccommendations for them. So then, why does Coca Cola ask us whether we've cried for soccer? As they sell a soft drink, maybe they want to see the soft side of soccer fans? I doubt that. It may do us some good for the public image, but it brings Coca Cola no monies. Well then? I'll tell you what! Whoever made this blog has no idea of what soccer really is; has been put through a Coca Cola addiction program by the employer as part of job requirements; and when he's off the soft drink he sees a world full of Coca Cola-drinking people, including soccer fans, Buddhist monks and, why not, hard rockers. And this, my dears, definitely proves how dangerous junk food really is.