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do you want to swim on a ledge

Photography Architecture posted on Jun 22, 2008
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Description


this is in uptown/downtown Dallas. I do not know the name of the place. You know you're in Dallas when you see that flying red horse. In 1932, Magnolia Petroleum Company erected a large "oil derrick" on the roof that supported two 30 by 50 foot red neon signs that were in the image of Pegasus, the flying red horse, to celebrate the coming of the American Petroleum Institute's annual meeting, held in Dallas for the first time. Pegasus was the corporate logo for Magnolia. Mobil, as a part of Exxon Mobil Corp. still uses the logo today. Pegasus guided people traveling in those days to Dallas and many claimed that it could be seen 75-miles away on a clear night. The two red horses were located 14 feet apart and revolved. Pegasus instantly became the landmark symbol for the City of Dallas and remained one of the most striking features of the Dallas skyline. For many years the sign was the highest element within blocks, but by 1974 it had quit revolving. In 1977, Mobil moved their headquarters out of downtown and the sign and building were given to the City of Dallas. Over the years, the skyscraper had become outdated and in 1997 the sign was turned off. The building was purchased in 1997 by Steve Holtze Hotels who converted the old office building into a 330 room luxury hotel catering to the business traveler. The exterior of the building was restored along with all remaining interior spaces that were still intact. As a part of the Dallas Millennium Celebration, the Flying Red Horse neon sign was relit at midnight to bring in 2000. In order to restore the sign, it was removed in August of 1999 and completely rebuilt. The original plans called for the sign to be restored, but it was in such bad shape that all of the metal panels, neon, and motor have been replaced. In addition to the relighting, the sign is revolving once again. The total cost of the construction of the duplicate was $600,000. In order to preserve the past, the original sign has been put on display in a shed at the Dallas Farmer's Market. http://www.visitdallas.com/visitors/listing.details.php?category=1480&id=1618 thanks for viewing and any comments.I am trying to catch up in the galleries but still behind

Comments (94)


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LBJ2

3:45AM | Sun, 22 June 2008

Cool shot Richard. And a interesting historic journey too.

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Meisiekind

3:52AM | Sun, 22 June 2008

Fascinating info Richard. Wow, that is a lot of money but so worth it!! Great image!!! :)

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SapUS59

4:18AM | Sun, 22 June 2008

excellent image Richard, i remember seeing that symbol on a gas station in my neighborhood when i was a kid up north, brings back some memories.

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Hendesse

4:21AM | Sun, 22 June 2008

Fantastic perspective and excellent details. A superb shot, looks very impressive. Thanks for the informations too!

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pops

4:37AM | Sun, 22 June 2008

Aweesome photo-I remember the horse

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VDH

4:44AM | Sun, 22 June 2008

Great capture! Impressive building!

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tallpindo

4:45AM | Sun, 22 June 2008

For home coming of 1962, the quaddies of Huber House in South Quadrangle erected a telephone pole leaned agains the 9 story residence hall and added a large chicken wire mesh armature covered with papier mache in the vissage of Pegasus. It was not red. When they were done they carried the telephone pole back to the Stadium Avenue Michigan Bell pole yard a distnce of about two miles. I feel the weight of your convictions.

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emmecielle

5:01AM | Sun, 22 June 2008

Excellent perspective!!! Thanks for the news!!! :)

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B_PEACOCK

5:14AM | Sun, 22 June 2008

We moved to Texas for about 6 months while my dad was working and I remember we were in a building across from that very building.I was 5 or 6 at the time. I have not thought about that for years.Awesome !!!

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psycho56

5:39AM | Sun, 22 June 2008

interestinggggggg

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NekhbetSun

5:41AM | Sun, 22 June 2008

I remember that horse and thanks for the info too !....great shot Richard !!! H u g s

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rainbows

5:43AM | Sun, 22 June 2008

Impressive POV you choose for this splendid capture. Wonderful work, dear Richard. Have a lovely day. Hugs. Diane. xx

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fredster66

5:44AM | Sun, 22 June 2008

What will they think of next... WOW! Cool photo!

FACEART

6:05AM | Sun, 22 June 2008

excellent work!

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GBCalls

6:08AM | Sun, 22 June 2008

Great shot and information! Well done

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Darkwish

6:52AM | Sun, 22 June 2008

You did EXT shot! Very well done!

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iceberg5

7:05AM | Sun, 22 June 2008

A great picture of these downtown buildings and a lovely sky above .

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kahun.hida

7:57AM | Sun, 22 June 2008

素晴らしい!!!

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MagikUnicorn

7:58AM | Sun, 22 June 2008

What a Great Shot and UNIQUE!

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magnus073

8:29AM | Sun, 22 June 2008

What a great photo Richard and after reading the history behind the Pegasus sign it made it even more enjoyable for me. I'm so glad they created a new one even though I had no idea of this landmark until reading this. I'd very much like to see the old one you mentioned even if it is in bad shape.

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Daramski

8:30AM | Sun, 22 June 2008

Fantastic capture and very interesting info, great image!!

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rawdodb

8:31AM | Sun, 22 June 2008

Beautiful job on the shot and the History!!!

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carlx

9:11AM | Sun, 22 June 2008

Very interesting building!!! Excellent capture and story!!!

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huismus

9:12AM | Sun, 22 June 2008

Beautiful perspective and capture! And thanks for the info.

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virginiese

9:17AM | Sun, 22 June 2008

I've been in dallas but don't recall having seen this sign. But my husband knew it :-) Thanks for this nice story. i hope this fly horse will be relit again ! Great shot

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flaviok

9:32AM | Sun, 22 June 2008

Obrigado pelo magnifico texto histórico Richard. Um angulo notavel para esta captura magnifica, aplausos (5)

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mapps

9:50AM | Sun, 22 June 2008

awesome!

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hipps13

9:54AM | Sun, 22 June 2008

Hi Richard nice view and what fun wonderful capture sweet smile to you warm hug, Linda

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shadownet

10:07AM | Sun, 22 June 2008

What you didn't know can really amaze you when you find out! Great photo as well! Thanks as always for sharing. Sorry I am not commenting more, still in recluse mode, but do make a point to look at what folks are posting, just not leaving much in the way of "shadownet was here" graffiti.

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RodolfoCiminelli

10:07AM | Sun, 22 June 2008

Spectacular photo my friend.....!!! Wonderful POV


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Photograph Details
F Numberf/9.0
MakeCanon
ModelCanon EOS DIGITAL REBEL XT
Shutter Speed1/320
ISO Speed200
Focal Length35

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