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do you want to swim on a ledge

Photography Architecture posted on Jun 22, 2008
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Description


this is in uptown/downtown Dallas. I do not know the name of the place. You know you're in Dallas when you see that flying red horse. In 1932, Magnolia Petroleum Company erected a large "oil derrick" on the roof that supported two 30 by 50 foot red neon signs that were in the image of Pegasus, the flying red horse, to celebrate the coming of the American Petroleum Institute's annual meeting, held in Dallas for the first time. Pegasus was the corporate logo for Magnolia. Mobil, as a part of Exxon Mobil Corp. still uses the logo today. Pegasus guided people traveling in those days to Dallas and many claimed that it could be seen 75-miles away on a clear night. The two red horses were located 14 feet apart and revolved. Pegasus instantly became the landmark symbol for the City of Dallas and remained one of the most striking features of the Dallas skyline. For many years the sign was the highest element within blocks, but by 1974 it had quit revolving. In 1977, Mobil moved their headquarters out of downtown and the sign and building were given to the City of Dallas. Over the years, the skyscraper had become outdated and in 1997 the sign was turned off. The building was purchased in 1997 by Steve Holtze Hotels who converted the old office building into a 330 room luxury hotel catering to the business traveler. The exterior of the building was restored along with all remaining interior spaces that were still intact. As a part of the Dallas Millennium Celebration, the Flying Red Horse neon sign was relit at midnight to bring in 2000. In order to restore the sign, it was removed in August of 1999 and completely rebuilt. The original plans called for the sign to be restored, but it was in such bad shape that all of the metal panels, neon, and motor have been replaced. In addition to the relighting, the sign is revolving once again. The total cost of the construction of the duplicate was $600,000. In order to preserve the past, the original sign has been put on display in a shed at the Dallas Farmer's Market. http://www.visitdallas.com/visitors/listing.details.php?category=1480&id=1618 thanks for viewing and any comments.I am trying to catch up in the galleries but still behind

Comments (94)


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Peelo

8:06PM | Sat, 28 June 2008

I've never been to Dallas (I'm from Europe) but thanks for showing me a glimpse. It's a great photo.

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Mad-Mike

11:29PM | Mon, 30 June 2008

Fantastic description Richard! very interesting to me. and a very cool photo as well :)

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busi2ness

5:59AM | Wed, 02 July 2008

This sign alone brought back many a memory looking at the Pegasus pump and how the two glass bottles filled and emptied alternatively all the time, measuring a gallon at a time. I still have the remains of the bottom part of such a pump and it is buried upside down in my garden to serve as a bird bath and feeder, it is made of cast iron. It is very good to know the old horse was lit again, may it live for ever!

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amirapsp

4:04PM | Fri, 04 July 2008

Awesome work always...


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Photograph Details
F Numberf/9.0
MakeCanon
ModelCanon EOS DIGITAL REBEL XT
Shutter Speed1/320
ISO Speed200
Focal Length35

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